If you own a car dealership, one of the primary goals on your list must be to get more potential buyers into your shop. However, before you sell your services to them, you need all these prospects to come to you.
As a car dealership service, the most important thing you need to do is invest in excellent lead generating tactics. Wondering how to do this? Read on to know some top tips to help you bring shoppers to your car dealership.
Emphasise Your Customer Service
There is nothing that can replace an exceptional customer service experience. Offering prompt and high-quality customer service not only helps take your brand to the next level, but also gives you the advantage of positive word-of-mouth. Make sure to take that extra effort and offer prospects the quick information they seek along with complimentary promotional material, such as car decals and flags.
Apart from this, it is also important to make yourself available to answer important client communication via emails or phone calls. In such a competitive space, your prospects and customers will notice every single detail that is related to your company and how well you serve them can make a great deal of difference.
Organise Engaging and Fun Events
Hosting fun events is another excellent marketing tactic that can help bring prospects to you. To make your presence felt and increase brand awareness, getting involved with your local automotive community is important. One of the best ways to do this is by hosting exciting events that prospects and clients would be interested in attending.
When brainstorming event ideas, try to think of specific areas that relate to your car dealership and that other stakeholders within your local community will also be interested in. Some of the ideas you can explore here include car/auto club meets that help encourage both prospects and influencers with promotional material nestled under a branded canopy.
Start a Referral Program
Referral programs are an excellent marketing channel with a much lower cost per lead when compared to other mediums. Getting your existing customers on board and promoting your services is the best way to gain the trust of new prospects. This can help you reach prospects in much less time and improve your car sales.
Design your referral program in a way that your customers feel encouraged to refer your services to people in their network. For instance, with every converted lead, you can give out a gift card or even a cash reward. Another excellent idea is to create a referral program for your employees, where you offer them a bonus when they successfully refer prospective car buyers to your dealership.
Leverage the Power of Social Media
Social media is a great marketing channel for car dealerships to attract new prospects and re-engage with existing ones. There are multiple ways to capture leads and organically attract prospects from social media.
Some of the ways you can use it include adding contact information to your profile, sharing various posts that link to relevant landing pages on your website, or encouraging users to subscribe directly to your social media chat or Facebook Messenger bot.
Build Local Partnerships
Building partnerships with local auto or car businesses is another excellent way to attract high-quality prospects to your car dealership without spending too much. Partnering with other local members of the car/auto industry, especially those who directly complement your services, allows you to begin a mutually beneficial relationship that expands your network.
For instance, building a partnership with a rideshare company gives you the benefit of a referral from them to your dealership. In turn, you can suggest their app to customers.
Use a Strong CTA
Having a strong call to action, or CTA, is a must to attract prospects and complement the communication your dealership makes via emails, social media platforms, or any other form of advertising.
Data also suggests that adding CTAs to your social media pages, such as Facebook alone, can increase your click-through rate by a whopping 285%. This highlights the power of a CTA in encouraging or promoting action from prospects.
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