8 Simple Design Tips for Crafting Your Custom Banner

Designing and printing a custom banner for your business can be a challenging task, as there is a lot you need to consider to get it right. Even if you have some experience in other forms of print designs such as leaflets, surface decals, frames, etc. There are several other aspects of a great custom vinyl banner design that many designers tend to miss often, which are otherwise crucial to the success of your banner.

Read on to know some of the simple design tips that can help you craft successful custom banners for your next business event.

Make an Appropriate Colour Choice

Since different colours have different associations, it’s essential to consider what types of emotions you want to evoke in your audience/viewers through banner ads. Your colour choices for custom banners have to be on point, as colour is the first thing they notice in a large custom banner.

Apart from this, since colours can also be subjective, with different associations in different cultures, make sure to understand more about your target audience when choosing the colours. 

Consider the Banner Placement

One of the other important aspects to keep in mind when designing your custom banner is the place where you intend to place it. It is wise to invest in durable materials and professional printing for all your outdoor banners and signs. Apart from this, the context in which you’re using the custom banner also matters.

For instance, if the banner is placed right outside your business or store, you don’t need to include a business address. Instead, you can save that extra space by including more relevant or useful information for attracting customers.

Use Large Text for Custom Banners

When crafting your custom banner design, keep in mind that in most cases, the key objective is to attract customer attention from a distance.

You need to make sure that any content written on your vinyl banner is written clearly and in large, readable text. Failing to do this will make it difficult to read for anyone more than a few metres away. 

Make Use of Contrasting Colours

Contrasting colour schemes in banner designs can enhance the overall appeal of your space manifolds. Some of the most preferred contrasts you can use here include red on white, black on yellow and black on white. 

Make sure to avoid difficult to read combinations such as red on black, purple on black, or other similar colour combinations. Likewise, lighter colours such as yellow and pink will fade away on a white background and won’t look appealing. 

Pick a Readable Font

While the size of text is important in banners, you also need to take care of the font that you’re using, along with its weight. You can choose from various font options out there after factoring in readability.

In most cases, bold sans-serif fonts are more readable than serif fonts, with some exceptions. For instance, some serif fonts such as Times New Roman can be quite legible. Make sure to check to look at all letters and numbers before going forward with a font.

Consider the Right Size

When designing the banner, make sure to measure the entire area where you plan to hang it. This is to ensure there is enough space, especially if you wish to have a custom banner for a special event, such as a conference, seasonal sale, festival, etc.

Getting the banner sizing right is important because you have very little time to catch visitors’ attention and get them to read your message. If the banner is too small, your banner message will blend into the background, and if it is too large with too much text, it simply won’t get read, and you will lose your opportunity. 

Keep Your Message Simple

Another important point to remember when designing your custom banner is to keep the message as simple as possible. Keep in mind that most successful custom banners are quite simplistic in terms of the actual text content, and most of them feature few words to communicate the message.

The simple reason for this is that banners need to communicate the key message in very little time, as visitors don’t have time to read a lot of text, making it necessary to remove excess and communicate your message clearly.

Use High-Quality Photos and Graphics

Most custom vinyl banners are designed to attract attention from a distance, making it necessary to include things that can help you draw the focus of passers-by to your banner. Apart from colour, font, typography and sizing, including high-quality photos and graphic images is something that can help you achieve this objective.

Graphics and images can serve as a focal point for your custom banner and help you entice passers-by to cast a glance in your direction.